The Super Bowl ad that succeeded in getting the most publicity was the Focus on the Family spot with college football star Tim Tebow and his mother. Pam Tebow was a missionary in the Philippines when she was pregnant with the Tebow's fifth child. She was so ill from a tropical disease and the treatment for it that doctors told her to have an abortion. Pam and her husband rejected that option. After a difficult pregnancy, they had their "miracle baby," who has gone on to obviously glowing health. At the end of the ad, Tim Tebow humorously tackles his mother, which lets her say, smiling, "you gotta be tough."
I can't find a direct link to the ad, but if you go to the Focus on the Family site and click on "The Tebow Story," a link to "Watch the Tebow spots" will appear immediately.
The actual ad that they made is charming. It is very low key. It says nothing about abortion, or even the medical difficulty that Pam Tebow and her family went through.
The controversy, though seems to have brought out the irrational in some people. Before the ad aired, tens of thousands of emails were solicited objecting to it, by people who had not seen it. Terry O'Neill, president of the National Organization for Women, went so far as to say that "I am blown away at the celebration of the violence against women in it." Alterian SM2, a company that tracks social media content about Super Bowl ads, said that before the ad aired, negative comments far outweighed positive. After people had actually seen the ad, though, most people liked it.