The ads in the Super Bowl had a strong discourse about masculinity for married fathers. Some, such as the Dodge Charger ad, saw marriage and fatherhood as an imposition - worthwhile, but making a man deserving of masculine compensation in the form of a muscle car.
Others, though, took a more positive view of marriage and fatherhood, more as a challenging adventure. The Google ad, "Parisian Love," did this cleverly, through a series of queries that implied the life course of a man from pre-courtship to wedding and child.
My favorite ad was for Dove. The galloping romp through a man's life from boyhood to responsible, happy marriage and fatherhood is charming. I was particularly interested to note that they suggest having three kids, rather than the customary two of earlier ads. And the conclusion is that married fatherhood is not an imposition, but a great life.
I personally am not interested in the product, but I like this development in the Zeitgeist.