The "Veblen Effect" is when people pay way more than they have to for something to show how rich they are. Among the mega-egos with big bank accounts, there is always a competition to have the Most Expensive of Them All. This is not at all the same thing as having the Best of Them All.
When we think of mega-egos with money, one name may leap instantly to mind. Right. Donald Trump has led the way in building a nine-figure house, just to beat all the other guys. His 80,000 square foot monstrosity in Palm Beach has a "price" of $125,000,000, which is a makeover of a quaint little cottage that he bought for a mere $41,000.000.
And what would one call such a theater of intimidation? Maison de l'Amitie.
The punchline, though, is that Prince Bandar of Saudi Arabia, who has even more ego and less sense of propriety than Trump, already has a $135,000,000 house is Aspen.