Exploring the Happy Society.
This must be some sort of sick joke. What woman would fall for the Cosmo advertisement and what man would believe the Playboy advert? If Molson meant it in jest, the humor part has gotten lost in translation and is either too subtle or too obvious so it's overlooked. If they really meant it, I don't know what to say.
This is worse than those Axe ads...
Axe always works for me. Manipulators are not sex specific. Women are not victims. Get a sense of humour...
Just because manipulation goes both ways (usually one more than the other) does not make it ok, classy, or funny. I don't think this sort of ad victimizes women, but it mocks them. It is sexist. What if it were racist? What if it made fun of your religion? There is a place for being disrespectful and profane for the sake of humor (trust me, I make terrible jokes)--but when it pervades our society in ads and commonly-consumed media fora like this, it is damaging. We start to absorb the messages, whether we intend to or not. It leaves the realm of the absurd, "tee hee you shouldn't say that" and becomes normalized. This ad is but one example of this. And trust me, I have a sense of humor. I make very inappropriate jokes that totally contradict what I actually think--but I don't put them in magazines and use them to sell beer.
Aren't push up bras and mascara a form of manipulation?
I am surprised that this is surprising and newsworthy to anyone. Sexist beer ads? Manipulative advertising? The only thing that caught my attention is that I never knew they bothered putting ads in Playboy. I guess they are just for sociologists and the people who read the articles.
What is new is that a company would put out an ad which bragged about how manipulative they were in another of that company's own ads.
This is freaking hilarious.
Well, this ad has now appeared, completely gratis, on this website and the one you've linked to. I suspect the clever men and women who came up with this ad hoped something of the sort would happen. Talk about manipulation!
Do you think anyone seeing both ads together in this blog will feel positively about the product? Do you?
I'm not sure this is significantly more manipulative than other advertisements. Almost all beer adds attempt to connect the beers image to sex, this one is merely more blatant about it. Then again, I would like to severely restrict advertising. It's highly problematic to figure out how to successfully do this, but the benefits of a world in which all the money spent on advertising where instead spent on building quality products (since word of mouth would vital for success) seem staggering. I know there is at least one city that has banned billboards with some degree of success. On a broader note, I'd be intrigued to read more about advertising and the happy society, since most ads start by making the viewer feel inadequate in order to then 'fix' their lives by selling them the product.
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