On Tuesday mornings I get to talk on WKYB, Danville's country radio station. This was our topic today.
Valentine's Day is a structured ritual for expressing happiness to, and with, our loved ones. A study of 4.6 million tweets over several years found a large spike of happiness tweets each February 14 - just below Christmas as a day for expressing happiness.
Some people think having a structured ritual invalidates expressions of love. I think, though, that getting people to articulate what they are, in fact, already feeling is a good thing. It is, especially valuable to have a reason, and a way, for men to express -- by action and words (tweets?) -- their love for their spouses and romantic partners.
I can take or leave the more commercial elements - candy, flowers, dinner out. Whether those particular actions are living or stilted depends on the couple. But I do think it is a good thing to have periodic reminders to express to your mate, and to the world, your love.