We are now interviewing college graduates to see the connection between their tastes and their social class fraction. We started asking about why our subjects chose particular things or chose particular services. We soon realized though, that the more important question, the prior question, is to ask which choices seem like just utilitarian selection, and which choices involve a moral element.
I have over the past few years also been studying happiness, looking for what makes for a happy society.
I now see a point of convergence between these two lines of inquiry: to ask people which of their choices seem to involve a moral element is to ask them their conception of the happy life. In these questions, as we add them up, we are discovering (together with our subjects) their vision of eudaemonia - of a flourishing life.