I am reading Barry Schwartz and Kenneth Sharpe's excellent Practical Wisdom: The Right Way to Do the Right Thing. They promote Aristotle's vision of doing things according to practical wisdom. They contrast practical wisdom with the two dominant ways that we try to motivate and regulate action today - rules and incentives.
So here is my half-developed thought from reading this contrast:
Rules regulate proles.
Incentives motivate managers.
Wisdom guides professionals.