Saturday, December 12, 2009

"L'Oreal Professor" - The Density of Globalization

I am reading Bryant Simon's Everything but the Coffee: Learning About America from Starbucks. He is talking here about the fight between Starbucks and the Ethiopian government (aided by Oxfam) over trademarking the names of famous types of Ethiopian coffee.

I was struck by the density of the intertwined global world, going way beyond this Starbucks question, in this sentence:

Douglas Holt, the L'Oréal Professor of Marketing at Oxford University's Saïd Business School and an Oxfam ally, warned that Starbucks was playing "Russian roulette" with its brand, putting the company in "significant peril."

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