Tom Strong, on the other hand, thinks that is still too condescending. He suggests "culture of fairness" as the right opposite to the culture of generativity. I will grant him that this notion is more positive – but I don't think it is really matched up with its alleged opposite. Strong's definition is that:
if you dig for the core value here, that's what you're going to find - whether the issue is abortion, or euthanasia, or gay marriage. It's about respecting other people's right and ability to make the best choices for themselves.
No, I just don't see it. Strong is arguing for respecting other people's individual choices. The idea of a culture of generativity, though, is that the society as a whole makes and cherishes life, especially in the form of children. Such a culture has all kinds of room for individuals who make other choices. But if the culture passes the tipping point from generativity to the other thing, it will die. No matter how well the remaining selves realize themselves.